{"id":8783,"date":"2025-05-28T18:18:36","date_gmt":"2025-05-28T16:18:36","guid":{"rendered":"https:\/\/www.mylasertabac.com\/com-aconsegueixen-els-fabricants-de-tabac-vendre-cada-cop-mes-malgrat-laugment-dels-preus\/"},"modified":"2025-05-30T11:46:26","modified_gmt":"2025-05-30T09:46:26","slug":"com-aconsegueixen-els-fabricants-de-tabac-vendre-cada-cop-mes-malgrat-laugment-dels-preus","status":"publish","type":"post","link":"https:\/\/www.mylasertabac.com\/ca\/com-aconsegueixen-els-fabricants-de-tabac-vendre-cada-cop-mes-malgrat-laugment-dels-preus\/","title":{"rendered":"Com aconsegueixen els fabricants de tabac vendre cada cop m\u00e9s, malgrat l&#8217;augment dels preus"},"content":{"rendered":"\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong>\u00c9s una paradoxa que planteja preguntes: mentre que els preus dels cigarrets s&#8217;enfilen a Fran\u00e7a, el consum global de tabac no est\u00e0 disminuint. Per a qu\u00e8? Perqu\u00e8 la ind\u00fastria del tabac sempre va un pas per davant. El sistema est\u00e0 ben oliat, eficient i ben oliat. <\/strong>  Desxifrant un mecanisme on, passi el que passi, la ind\u00fastria en surti guanyadora.<\/p>\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">\ud83d\udeac <strong>Una estrat\u00e8gia empresarial precisa: m\u00e0rqueting en totes les seves formes<\/strong><\/h2>\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Durant d\u00e8cades, els gegants del tabac han invertit fortunes en l&#8217;estudi del comportament dels fumadors. Tot i que el correu directe est\u00e0 prohibit en molts pa\u00efsos, saben com adaptar-s&#8217;hi. <strong>Embalatges atractius, marques premium, cigarrets &#8220;light&#8221;, c\u00e0psules amb sabor<\/strong> &#8230; cada innovaci\u00f3 pret\u00e9n renovar l&#8217;inter\u00e8s, atraure els joves o fidelitzar els consumidors m\u00e9s grans. <\/p>\n\n<p>Els envasos, en particular, s \u201chan convertit en una poderosa eina de fidelitzaci\u00f3. Fins i tot en pa\u00efsos com Fran\u00e7a, on l\u201d embalatge neutre \u00e9s obligatori, algunes marques juguen amb materials, textures o missatges subliminals per mantenir la seva pres\u00e8ncia mental.   <strong>Res no es deixa a l&#8217;atzar.<\/strong><\/p>\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">\ud83e\udde0 <strong>Influir sense apar\u00e8ixer: l&#8217;art de la comunicaci\u00f3 indirecta<\/strong><\/h2>\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>La ind\u00fastria tabaquera ha ent\u00e8s una cosa essencial: no cal semblar que existeix directament a la ment del consumidor. <strong>Avui dia, la visibilitat arriba a trav\u00e9s de les xarxes socials, les pel\u00b7l\u00edcules, les s\u00e8ries, els influencers\u2026<\/strong> On les generacions m\u00e9s joves s \u201cinformen i s\u201d identifiquen entre elles.<\/p>\n\n<p>Alguns &#8220;influencers&#8221; parlen del tabac com un estil de vida, sense ni tan sols estar patrocinats oficialment. Aquest fenomen contribueix a <strong>normalitzar el gest<\/strong> , malgrat les campanyes de prevenci\u00f3. I, per descomptat, els fabricants observen, analitzen i ajusten les seves palanques d&#8217;acci\u00f3.  <\/p>\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/www.mylasertabac.com\/wp-content\/uploads\/2025\/03\/drapeau.png\" alt=\"\" class=\"wp-image-4947\" style=\"width:324px;height:auto\" srcset=\"https:\/\/www.mylasertabac.com\/wp-content\/uploads\/2025\/03\/drapeau.png 225w, https:\/\/www.mylasertabac.com\/wp-content\/uploads\/2025\/03\/drapeau-150x150.png 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\ud83d\udcc9  <strong>Pujada de preus a Fran\u00e7a? Un detall per als fabricants <\/strong><\/h2>\n\n<p>Es podria pensar que l \u201caugment regular del preu d\u201d un paquet de cigarrets a Fran\u00e7a -ara m\u00e9s de <strong>12 \u20ac<\/strong> en alguns casos- desanima els fumadors. En realitat, principalment anima la gent a <strong>eludir el sistema<\/strong> . <\/p>\n\n<p>Cada cop m\u00e9s consumidors francesos <strong>compren els seus subministraments a l \u201cestranger<\/strong> : Espanya, B\u00e8lgica, Luxemburg, It\u00e0lia, etc. En aquests pa\u00efsos, els impostos s\u00f3n m\u00e9s baixos i els paquets de vegades costen la meitat. Algunes persones fins i tot arriben a organitzar les seves vacances o viatges al voltant d\u201d aquest \u201cavantatge fiscal\u201d. <\/p>\n\n<p>Resultat: <strong>el consum es mant\u00e9 estable<\/strong> , els fumadors continuen comprant, per\u00f2 els beneficis van a altres llocs&#8230; excepte als fabricants de tabac, que <strong>encara venen tant<\/strong> , independentment de la ubicaci\u00f3.<\/p>\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">\ud83d\udcbc <strong>Els fabricants continuen sent els grans guanyadors, passi el que passi<\/strong><\/h2>\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Aqu\u00ed \u00e9s on el sistema esdev\u00e9 formidable. Independentment de les decisions pol\u00edtiques locals (augments de preus, restriccions, campanyes antitabac), <strong>les multinacionals del tabac adapten la seva estrat\u00e8gia<\/strong> . S\u00f3n presents a tot arreu, en tots els circuits, en tots els pa\u00efsos.  <\/p>\n\n<p>Han diversificat els seus productes (tabac de liar, tabac escalfat, cigarrets electr\u00f2nics), els seus mercats (pa\u00efsos amb una fiscalitat m\u00e9s flexible) i els seus objectius. A Fran\u00e7a, poden perdre una quota de mercat directa, per\u00f2 ho compensen <strong>a les zones frontereres<\/strong> o <strong>a trav\u00e9s d&#8217;altres productes de nicotina<\/strong> . <\/p>\n\n<p>Alhora, tamb\u00e9 inverteixen en estructures aparentment virtuoses: recerca, deslletament, innovaci\u00f3 \u201csaludable\u201d. Aix\u00f2 els permet posicionar-se com a actors de salut p\u00fablica, <strong>tot i continuar venent tabac<\/strong> . <\/p>\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">\ud83d\udcfa <strong>\u25b6\ufe0f [COM FUNCIONA LA IND\u00daSTRIA DEL TABAC]<\/strong><\/h2>\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u2705Comment fonctionne l\u2019industrie du Tabac ? \u00c7a fait peur, ils ont r\u00e9fl\u00e9chi \u00e0 tout \ud83e\udd75 #laserantitabac\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/mPLpY11Fnes?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">\ud83d\udd0d <strong>Un sistema dif\u00edcil de combatre, per\u00f2 no invencible<\/strong><\/h2>\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>La veritable pregunta avui dia ja no \u00e9s nom\u00e9s &#8220;Com puc deixar de fumar?&#8221;, sin\u00f3 <strong>&#8220;Com puc treure la catifa de sota un sistema ben engreixat que alimenta l&#8217;addicci\u00f3?&#8221;<\/strong><\/p>\n\n<p>La soluci\u00f3 no vindr\u00e0 simplement d&#8217;augmentar els preus. Haurem <strong>de repensar l&#8217;enfocament general<\/strong> , actuar a l&#8217;origen, desmitificar les estrat\u00e8gies de seducci\u00f3 dels fabricants i <strong>donar suport efica\u00e7 als fumadors<\/strong> cap a solucions concretes per deixar de fumar. <\/p>\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">\ud83d\udcac <strong>Conclusi\u00f3: Qui es beneficia realment de la teva addicci\u00f3?<\/strong><\/h2>\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Mentre el consum es mantingui constant, la ind\u00fastria del tabac hi guanya. Tant si compres els cigarrets a Fran\u00e7a, Espanya o en un lloc web estranger, <strong>els diners sempre tornen a la mateixa font<\/strong> . I aix\u00f2, malgrat els sincers esfor\u00e7os de salut p\u00fablica.  <\/p>\n\n<p>Aquest article, combinat amb el vostre v\u00eddeo, pot ser una revelaci\u00f3 per a molts lectors. Perqu\u00e8 entendre <strong>com funciona aquest sistema<\/strong> ja \u00e9s una manera de comen\u00e7ar a alliberar-te&#8217;n. <\/p>\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.mylasertabac.com\/wp-content\/uploads\/\/mlt-verteau.svg\" alt=\"\" class=\"wp-image-13\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9s una paradoxa que planteja preguntes: mentre que els preus dels cigarrets s&#8217;enfilen a Fran\u00e7a, el consum global de tabac no est\u00e0 disminuint. Per a qu\u00e8? Perqu\u00e8 la ind\u00fastria del tabac sempre va un pas per davant. El sistema est\u00e0 ben oliat, eficient i ben oliat. Desxifrant un mecanisme on, passi el que passi, la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8770,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[590],"tags":[],"class_list":["post-8783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negoci"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com aconsegueixen els fabricants de tabac vendre cada cop m\u00e9s, malgrat l&#039;augment dels preus - My Laser Tabac<\/title>\n<meta name=\"description\" content=\"Descobreix com les companyies tabaqueres estan eludint les lleis i obtenint beneficis del consum, malgrat l&#039;augment dels preus a Fran\u00e7a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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