🚬 Top 10 cigarette brands preferred by the French in 2025

⚠️ Tobacco consumption is a serious health hazard. This article is for information purposes only. It in no way promotes smoking. It aims to provide a better understanding of smokers’ habits in order to encourage them to quit.

🇫🇷 Why this ranking is the talk of the town

In July 2025, despite skyrocketing prices, the tobacco market in France remains solid. Many French smokers remain loyal to certain iconic brands, despite ongoing price rises. According to a ranking drawn up by actu.fr, which we reproduce here with a strategic and informative eye, here are the 10 best-selling brands in France.

🥇 1. Marlboro

• An iconic American brand, Marlboro has held on to first place for years despite one of the highest prices on the market (over €12).
• It owes its success to a virile, statuesque image, stable taste and a strong presence in buralisterie.
• It appeals to both long-time smokers and young adults looking for a “standard”.

🥈 2. Philip Morris

• Less expensive than Marlboro but part of the same group, Philip Morris Red and Blue is the second best-selling brand.
• It appeals to budget-conscious consumers looking for a flavor close to that of the major brands.
• Widely used, it is also used in electronic cigarettes (IQOS).

🥉 3. Winston

• Positioned as an intermediate alternative between premium and low-cost brands.
• Winston seduces with its contained price (around €11) and consistent taste.
• It has remained stable in volume terms for several years.

4️⃣. Lucky Strike

• This historic brand, recognizable by its red logo, retains a solid base of loyal customers.
• It plays on a vintage aesthetic, a slightly rebellious positioning and a varied palette (red, blue, compact…).
• Still well placed in the daily smokers segment.

5️⃣. Vogue

• Less well known to the general public, Vogue is aimed at a female or occasional clientele, with long, slim formats.
• It stands out for its refined design and discretion.
• Despite its high price, it remains one of the 5 best-selling brands.

6️⃣. Chesterfield

• Chesterfield, a former premium brand repositioned in the entry-level segment, is enjoying a clear resurgence in popularity.
• It attracts young adults and cost-conscious smokers, with prices under €10.
• Available in classic or compact versions.

7️⃣. Camel

• With its famous dromedary, Camel retains a strong, if aging, image.
• It remains popular with people in their thirties and forties, appreciated for its distinctive taste.
• It has an intermediate price, often around €11.

8️⃣. L&M

• Positioned in the low-cost segment, L&M is rapidly gaining market share.
• It appeals to regular smokers on a budget.
• Availability is excellent, in all regions of France.

9️⃣. Fortuna

• Of Spanish origin, Fortuna has established itself as an economic alternative, particularly in rural areas.
• Its very low price (often around €9.50) makes it a popular option for heavy consumers.
• Less visible in advertising, but present in many tobacconists.

🔟 10. News

• Last in the ranking, News is one of the most affordable brands in terms of price.
• It has been adopted by occasional smokers and those on the wane, who no longer wish to pay a high price for a cigarette.

🔥 Trend analysis 2025

• Price has a strong influence on choice: brands such as Chesterfield, L&M and Fortuna are gaining ground thanks to their affordability.
• The historic brands (Marlboro, Lucky Strike, Camel) retain significant shares, out of loyalty or habit.
• Segmentation is increasing: some are still looking for image, while others see only cost.

Read also: You want to stop smoking thanks to a natural and painless method …

🛑 Tobacco: ever more expensive, ever more addictive

Despite an average price of over €11 per pack, sales remain high. Why? Because nicotine acts directly on addiction mechanisms. It creates immediate satisfaction, soothes anxiety and maintains cravings.

In France, tobacco is responsible for over 75,000 deaths a year.

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