Perseverance: the key to withdrawal
The harder you try to stop smoking, the more likely you are to succeed. This strong message serves as the backbone of the new campaign by Santé publique France (in collaboration with the French Ministry of Health and the Assurance Maladie), rolled out in early 2025 in partnership with the TV show Koh-Lanta. Two 30-second spots show former candidates talking about their multiple attempts before succeeding, reinforced by host Denis Brogniart. The idea is clear: each attempt is a step towards freedom.
A campaign rooted in reality
This initiative comes at a time when tobacco remains the leading cause of avoidable death, despite a slight drop in consumption since 2021. It encourages smokers to make attempts to quit, even if unsuccessful, and encourages them to recommit to their cessation, using tools such as the Tabac Info Service app and the 39 89 quitline.
You’re not alone: help for quitting
Even if quitting smoking for good is a complex process, there are several resources available to help you wean off effectively:
- Tabac Info Service, e-coaching platform and free hotline
- Young consumers and tobacco consultations
- Digital tools, posters, videos, and online testimonials.
Health authorities remind us that every attempt counts, especially for the most vulnerable populations.
And when perseverance isn’t enough?
Some smokers try several times – sometimes as many as 8 to 14 times – before achieving stable cessation. This is where an innovative approach like MyLaserTabac ‘s anti-addiction auricular laser comes into its own.
How does it work?
- Laser auricular reflexology: precise points in the ear are stimulated in connection with the desire and anxiety circuits.
- Results: gradual reduction in cravings, calming and greater ease of withdrawal from tobacco, sugar,alcohol and cannabis.
- A gentle, non-medicated method with no side effects, designed to increase the chances of success at every attempt.
Key points to remember
- Every attempt to quit smoking counts. The more you try, the better your chances.
- The “Attempts” campaign is a reminder of this gradual success.
- Tools exist: digital support, professionals, and, newly, MyLaserTabac for innovative, human support.
Quitting smoking is a journey. But with the right support, perseverance often pays off in the end.
