Trivialization of alcohol on social networks: a new legal victory for Addictions France against Meta.This major decision by the French courts symbolizes a decisive step towards regulating content promoting alcohol on Instagram and Facebook. Not only has Meta been ordered to remove a number of illegal publications, but it must also disclose the data of the influencers concerned – a strong signal in the fight against the trivialization of risky behavior.
A court victory to regulate online alcohol promotion
Meta forced to withdraw 26 publications
On April 7, 2025, the Paris judicial court ruled that 26 pieces of content published by 13 influencers infringed the Evin law. These posts promoted alcohol brands such as Martini, Heineken and Corona, integrating them into everyday or festive scenes – a prohibited use. Meta was forced to delete the posts and pass on the authors’ identities to the Association Addictions France, which initiated the appeal.
A turning point in the face of repeated abuse
This is not the first confrontation between Addictions France and Meta. This second condemnation (after the one in 2023) confirms a persistent pattern: platforms are still far too willing to accept messages that are at odds with the law.
Why this ruling is crucial to protecting young people
The Evin law being abused on digital platforms
Promulgated in 1991, the Evin law strictly prohibits the promotion of alcohol associated with positive values such as conviviality or success. On social networks, this law is often ineffective. On Friday, Meta had to comply once again with this law, recognizing its applicability even in the digital world.
A massive audience at risk
The targeted influencers accumulated several million followers with their publications. Exposing young people to messages promoting alcohol in this way significantly increases the risk of premature consumption. The stakes are therefore twofold: public health and democratic responsibility.
Symbolic sanctions… and necessary
Identification of authors and transparency required
The court did not limit itself to deletion: it required Meta to provide Addictions France with information on the authors of the content. This judicial follow-up paves the way for further individual action.
Towards a necessary change in legislation
Addictions France is calling for the Evin law to be updated to cover all digital formats, including ephemeral stories. In their view, the current law is increasingly being circumvented via digital gray areas.
A decision that calls for others
This condemnation of Meta represents much more than a one-off battle: it testifies to a desire to protect public health, particularly that of young people, by reaffirming the legal limits of alcohol marketing. It’s a clear message: the law exists, even in the age of social networking.
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Conclusion
The case which led to Meta being punished is a reminder that the trivialization of alcohol on social networks represents a real danger, especially for the younger generation. In the face of these excesses, it is more necessary than ever to step up prevention and propose concrete solutions to help everyone free themselves from their addictions. With MyLaserTabaca modern, respectful method based on auricular reflexologyMyLaserTabac , a modern, respectful method based on auricular reflexology, makes it possible to say goodbye to addictions and rediscover a healthier life, far removed from the excesses that some people still try to normalize online.
