The border town of La Jonquera has long been a popular spot for French smokers near Perpignan, due to the often more attractive prices in Spain. However, the situation is gradually changing.
In 2025, Spain triggered an increase in tobacco taxes and now includes a reduction in consumption in its policies.
This has a direct impact on rates in La Jonquera, and changes the classic differences between France and Spain.
Price overview Spain / La Jonquera
According to several sources updated to 2025, a standard pack of cigarettes (20 units) in Spain ranges from ≈ €5.60 to €6.20, depending on the brand.
In France, for comparison, the average price often reaches or exceeds ≈ 12 € for common brands.
In La Jonquera, although the gap remains significant, it’s tending to narrow: for example, a pack of Marlboro Red is listed at around €6.00 (Spain) versus ~€12.50 in France.
Indicative price table by brand (20-unit pack, November 2025)
Figures are indicative only, taken from public sources and specialist journals. For purchases or comparisons, always check on site and respect legislation.
Brand Model (20-pack) Prix estanco – nov. 2025 Marlboro Red (hard box) 6,00 € Marlboro Gold (hard box) 6,00 € Marlboro Gold 100’s 5,80 € Marlboro Crafted KSB (20) 4,85 € Camel Blue (20) 5,85 € Camel Filter Box (20) 5,85 € Winston Red 20s 5,60 € Winston Blue 20s 5,60 € Winston Selection 100s (20) 5,00 € Lucky Strike Red 5,65 € Lucky Strike Blue 5,65 € L&M Blue Label (hard box) 5,60 € L&M Blue (soft box) 5,50 € Pall Mall International Red 6,20 € Pall Mall White Edition Red 4,00 € Fortuna Original (20) 5,70 € Fortuna Original Fresh 5,75 € Rothmans of London (KS) 5,25 € Peter Stuyvesant Blue 6,00 € King Gold 100’s (20) 4,70 € Chesterfield Label 23 (pack of 23) 5,35 € Lucky Strike Original Tobacco 5,50 € Marlboro Touch Azul 5,75 €
Note: The regular increase in taxes in Spain means that these rates may change at any time.
France vs. Spain
With an average French price of around €12, the difference remains around 50% or more for certain brands, depending on where you live near the border.
Geographical proximity to Perpignan or other border towns can make the difference more attractive, but you need to consider transport costs, time and customs legislation.
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Regulations and cross-border purchasing
It’s important to remember that buying tobacco in Spain for personal consumption and importing it into France are subject to certain rules: reasonable quantities, compliance with customs quotas, proof of purchase, etc.
What’s more, Spanish tax rates are gradually coming into line with the European average, which is gradually reducing the “economy” effect of the border.
Why do prices vary and what is the significance of the tobacco price hike?
The following factors explain the dynamics observed:
- Taxes & excise: Spain has been implementing increases since early 2025 as part of its anti-smoking and consumption reduction policy.
- Public health policy: The aim is to curb smoking initiation, reduce consumption and increase health revenues.
- Purchasing power, border proximity & transport: For a French smoker close to the border, despite the increase, Spain often remains more competitive. But the “advantage” is diminishing.
- Quality, brands & formats: premium or import brands may have higher prices, while more economical brands offer a greater differential.
- Customs regulations & quantities: The legal framework limits imports to “personal” levels, which affects the profitability of purchases for some.
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Summary and practical advice
- In 2025, in La Jonquera (Spain), cigarette packs will typically range from ≈ €5.60 to €6.20 for common brands.
- In France, they’re around ≈ €12 or more, which maintains a border-crossing advantage – but that advantage is shrinking.
- For a regular smoker close to the border, buying in Spain can still represent a significant saving, but you have to consider the costs and the legislation.
- The best way, however, is tostop smoking altogether. A method like the one proposed by MyLaserTabac, combined with serious support, can help you turn this intention into success.
- Before buying tobacco across the border: check the authorized quantities, buy in official offices (estancos), keep receipts, and bear in mind that prices can change.
