{"id":14895,"date":"2025-08-27T10:19:19","date_gmt":"2025-08-27T08:19:19","guid":{"rendered":"https:\/\/www.mylasertabac.com\/young-people-and-cannabis-a-powerful-campaign-to-deconstruct-trivialization\/"},"modified":"2025-08-27T22:17:17","modified_gmt":"2025-08-27T20:17:17","slug":"young-people-and-cannabis-a-powerful-campaign-to-deconstruct-trivialization","status":"publish","type":"post","link":"https:\/\/www.mylasertabac.com\/en\/young-people-and-cannabis-a-powerful-campaign-to-deconstruct-trivialization\/","title":{"rendered":"Young people and cannabis: a powerful campaign to deconstruct trivialization"},"content":{"rendered":"\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Campagne cannabis - L&#039;\u00e9quipe\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/MXDEQTZquOM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong>Young people and cannabis: a powerful campaign to deconstruct trivialization.<\/strong>  This powerful message, broadcast between August 18 and September 7, 2025 by MILDECA, marks a turning point in prevention among teenagers and young adults. Methodically designed, the campaign aims to break down the banal image of a harmless product, through hard-hitting videos and messages rooted in young people&#8217;s everyday reality. <\/p>\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Communication designed to hit the nail on the head<\/h2>\n\n<h3 class=\"wp-block-heading\">Short, to the point videos<\/h3>\n\n<p>Three 30-second films illustrate ordinary scenes: a game of basketball between friends, two high-school students on break or the beginning of a student romance. At first glance harmless, these situations show a &#8220;joint&#8221; proposed in a light-hearted tone. This is followed by an enumeration of seemingly flattering arguments, which in reality spell out the real dangers of cannabis. A silent satire that grips the heart.     <\/p>\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Behavioral science and pre-testing<\/h3>\n\n<p>Before distribution, the messages were carefully tested with young people. The designers used behavioral science to identify the most effective channels, tones and situations. The aim: emotional, authentic, memorable content.    <\/p>\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Hard-hitting slogans<\/h3>\n\n<p>In each video, a poignant signature reminds us of the impact of cannabis:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><em>Cannabis seriously harms your youth.<\/em><\/li>\n\n\n\n<li><em>Cannabis can seriously damage your future.<\/em><\/li>\n\n\n\n<li><em>Cannabis seriously harms your mental health.<\/em><br\/>These short, clear messages make a lasting impression.  <\/li>\n<\/ul>\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Read also:  <a href=\"https:\/\/www.mylasertabac.com\/en\/the-my-laser-tabac-method\/how-do-you-get-over-cannabis-addiction\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">How do you get over cannabis addiction? Understanding cannabis addiction and the issues involved.<\/mark><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><a href=\"https:\/\/www.mylasertabac.com\/en\/our-centers\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mylasertabac.com\/wp-content\/uploads\/2025\/08\/ChatGPT-Image-27-aout-2025-a-10_17_39-1024x683.png\" alt=\"\" class=\"wp-image-14873\" style=\"width:479px;height:auto\" srcset=\"https:\/\/www.mylasertabac.com\/wp-content\/uploads\/2025\/08\/ChatGPT-Image-27-aout-2025-a-10_17_39-1024x683.png 1024w, https:\/\/www.mylasertabac.com\/wp-content\/uploads\/2025\/08\/ChatGPT-Image-27-aout-2025-a-10_17_39-300x200.png 300w, https:\/\/www.mylasertabac.com\/wp-content\/uploads\/2025\/08\/ChatGPT-Image-27-aout-2025-a-10_17_39-768x512.png 768w, https:\/\/www.mylasertabac.com\/wp-content\/uploads\/2025\/08\/ChatGPT-Image-27-aout-2025-a-10_17_39.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n<h2 class=\"wp-block-heading\">Why this campaign is so essential<\/h2>\n\n<h3 class=\"wp-block-heading\">Persistent use despite the downturn<\/h3>\n\n<p>Although consumption among minors has declined, cannabis remains the most popular illicit drug among young people. Its widespread use, coupled with increasingly high THC concentrations, represents a serious danger. <\/p>\n\n<p><\/p>\n\n<h3 class=\"wp-block-heading\">Risks amplified during adolescence<\/h3>\n\n<p>Adolescents are particularly vulnerable: early use of cannabis increases the risk of dependence, psychological disorders, difficulties at school and social isolation.  <\/p>\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Concrete resources<\/h3>\n\n<p>The campaign points people in the direction of <strong>drogues-info-service.fr<\/strong> and the <strong>Consultations Jeunes Consommateurs (CJCs<\/strong> ) &#8211; free and confidential structures &#8211; to offer personalized support from the very first questions.<\/p>\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Prevention by example: effectiveness and credibility<\/h2>\n\n<h3 class=\"wp-block-heading\">Real-life stories that awaken<\/h3>\n\n<p>This campaign echoes other initiatives such as <em>&#8220;Histoires de joints&#8221;,<\/em> broadcast by Sant\u00e9 publique France: authentic testimonials to deconstruct preconceived ideas.  <\/p>\n\n<p><\/p>\n\n<h3 class=\"wp-block-heading\">Promote tested, non-stigmatizing campaigns<\/h3>\n\n<p>Unlike guilt-inducing messages, media that tell the real story without judgment are more acceptable to young people. The aim is to encourage reflection, not impose fear.   <\/p>\n\n<p><\/p>\n\n<h3 class=\"wp-block-heading\">Focus on collective impact<\/h3>\n\n<p>To be truly effective, campaigns must be part of a global strategy: prevention, harm reduction, involvement of educators and institutional support. Without coherence, all efforts risk being in vain. <\/p>\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<p>This MILDECA campaign represents a real step forward: it refuses to be indulgent in the face of the trivialization of cannabis, and reaches out directly to young people with judicious, realistic messages. Its strength: emotion, authenticity and realism. <\/p>\n\n<p>It also reminds us of an essential lesson: behind every sentence, every image, every slogan, there is the power to prevent addiction, to shed light on a path, to protect young people from dangerous trajectories.<\/p>\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.mylasertabac.com\/wp-content\/uploads\/\/mlt-verteau.svg\" alt=\"\" class=\"wp-image-13\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Young people and cannabis: a powerful campaign to deconstruct trivialization. This powerful message, broadcast between August 18 and September 7, 2025 by MILDECA, marks a turning point in prevention among teenagers and young adults. Methodically designed, the campaign aims to break down the banal image of a harmless product, through hard-hitting videos and messages rooted [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14868,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-14895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Young people and cannabis: a national campaign to prevent ...<\/title>\n<meta name=\"description\" content=\"MILDECA launches a shock campaign against the widespread use of cannabis among young people: real videos, strong slogans, real prevention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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