{"id":8790,"date":"2025-05-28T18:18:36","date_gmt":"2025-05-28T16:18:36","guid":{"rendered":"https:\/\/www.mylasertabac.com\/how-tobacco-manufacturers-manage-to-sell-more-and-more-despite-higher-prices\/"},"modified":"2025-05-30T11:46:32","modified_gmt":"2025-05-30T09:46:32","slug":"how-tobacco-manufacturers-manage-to-sell-more-and-more-despite-higher-prices","status":"publish","type":"post","link":"https:\/\/www.mylasertabac.com\/en\/how-tobacco-manufacturers-manage-to-sell-more-and-more-despite-higher-prices\/","title":{"rendered":"How tobacco manufacturers manage to sell more and more, despite higher prices"},"content":{"rendered":"\n
<\/div>\n\n

It’s an intriguing paradox: while cigarette prices are soaring in France, overall tobacco consumption remains unabated. Why? Because the tobacco industry is always one step ahead. The system is well-oiled and efficient. <\/strong> Deciphering a mechanism where, whatever happens, the industry comes out the winner.<\/p>\n\n

<\/div>\n\n

\ud83d\udeac A meticulous sales strategy: marketing in all its forms<\/strong><\/h2>\n\n
<\/div>\n\n

For decades, the tobacco giants have invested fortunes in studying smokers’ behavior. Even though direct advertising is banned in many countries, they know how to adapt. Attractive packaging, premium brands, “light” cigarettes, flavored capsules<\/strong>… every innovation is aimed at renewing interest, seducing young people or retaining older consumers. <\/p>\n\n

Packaging, in particular, has become a powerful loyalty-building tool. Even in countries like France, where plain packaging is mandatory, some brands play on materials, texture or subliminal messages to maintain their mental presence. Nothing is left to chance.<\/strong><\/p>\n\n

<\/div>\n\n
\n\n

\ud83e\udde0 Influencing without appearing: the art of indirect communication<\/strong><\/h2>\n\n
<\/div>\n\n

Tobacco manufacturers have understood one essential thing: it’s not necessary to appear head-on to exist in the consumer’s mind. Today, visibility is achieved through social networks, films, TV series, influencers<\/strong>… where the younger generations get their information and identify themselves.<\/p>\n\n

Some \u201cinfluencers\u201d talk about tobacco as a lifestyle, without even being officially sponsored. This phenomenon contributes to the normalization of the gesture<\/strong>, despite prevention campaigns. And of course, manufacturers observe, analyze and adjust their levers of action. <\/p>\n\n

<\/div>\n\n
\n\n
\"\"<\/figure>\n\n

\ud83d\udcc9 Price rises in France? A detail for manufacturers <\/strong><\/h2>\n\n

You’d think that the steady rise in the price of a pack of cigarettes in France – now over \u20ac12<\/strong> in some cases – would discourage smokers. In fact, it’s a powerful incentive to circumvent the system<\/strong>. <\/p>\n\n

More and more French consumers are buying from abroad<\/strong>: Spain, Belgium, Luxembourg, Italy… In these countries, taxes are lower, and packages sometimes cost half as much. Some go so far as to plan their vacations or travel around this \u201ctax advantage\u201d. <\/p>\n\n

Result: consumption remains stable<\/strong>, smokers continue to buy, but the profits go elsewhere… except for the tobacco companies, who continue to sell just as much<\/strong>, wherever they are.<\/p>\n\n

<\/div>\n\n
\n\n

\ud83d\udcbc Manufacturers remain the big winners, whatever happens<\/strong><\/h2>\n\n
<\/div>\n\n

This is where the system becomes formidable. Whatever the local political decisions (price increases, restrictions, anti-smoking campaigns), the tobacco multinationals adapt their strategy<\/strong>. They are present everywhere, in every channel, in every country. <\/p>\n\n

They have diversified their products (rolling tobacco, heated tobacco, electronic cigarettes), their markets (countries with more flexible tax regimes) and their targets. In France, they may be losing direct market share, but they are making up for it in border areas<\/strong>, or through other nicotine products<\/strong>. <\/p>\n\n

At the same time, they invest in seemingly virtuous structures: research, weaning, \u201chealthy\u201d innovation. This enables them to position themselves as players in public health, while continuing to sell tobacco<\/strong>. <\/p>\n\n

<\/div>\n\n
\n\n

\ud83d\udcfa \u25b6\ufe0f [HOW THE TOBACCO INDUSTRY WORKS].<\/strong><\/h2>\n\n
<\/div>\n\n
\n