Prices as of 2026 • 20 items • Updated September 3, 2026
In 2026, Ireland stands out in Europe: cigarettes there are among the most expensive on the continent. Price surveys conducted at Tesco Ireland and SuperValu show that many 20-cigarette packs range from €17.30 to €19.70. Most major premium brands range from €19.20 to €19.70, resulting in a considerable annual expense for daily smokers.
The amounts below were obtained from retailers operating in 2026. They may vary depending on the date, city, store, packaging, and tax increases. For countries outside the eurozone, the conversion to euros uses the European Central Bank’s reference rate as of September 3, 2026. It is used solely to compare orders of magnitude.
Cigarette Prices in Ireland in 2026
Prices as of 2026 • 20 items • Updated September 3, 2026
In 2026, Ireland stands out in Europe: cigarettes there are among the most expensive on the continent. Price surveys conducted at Tesco Ireland and SuperValu show that many 20-cigarette packs range from €17.30 to €19.70. Most major premium brands range from €19.20 to €19.70, resulting in a considerable annual expense for daily smokers.
The amounts below were obtained from retailers operating in 2026. They may vary depending on the date, city, store, packaging, and tax increases. For countries outside the eurozone, the conversion to euros uses the European Central Bank’s reference rate as of September 3, 2026. It is used solely to compare orders of magnitude.
What is the average price of a pack of cigarettes in Ireland in 2026?
In the sample of 20 verified products, prices range from €17.30 to €19.70, with an average of approximately €18.77. This average is not an official national price; it simply reflects the comparable products included in our survey.
Table of Cigarette Prices in Ireland in 2026
Prices found online at the time of verification. In-store price differences and price changes are still possible.
| Brand / Part Number | Package | Local price | Equivalent in € |
| Marlboro Gold 20 | 20 | €19.20 | €19.20 |
| Marlboro Red 20 | 20 | €19.20 | €19.20 |
| Marlboro Touch 20 | 20 | €17.30 | €17.30 |
| Marlboro Gold Superkings 20 | 20 | €19.20 | €19.20 |
| John Player Blue 20 | 20 | €19.30 | €19.30 |
| JPS Red 100s 20 | 20 | €17.45 | €17.45 |
| JPS Red King Size 20 | 20 | €17.45 | €17.45 |
| Silk Cut Blue 20 | 20 | €19.50 | €19.50 |
| Silk Cut Silver 20 | 20 | €19.50 | €19.50 |
| Silk Cut Silver 100s 20 | 20 | €19.50 | €19.50 |
| Silk Cut Purple 20 | 20 | €19.50 | €19.50 |
| Silk Cut Blue 100s 20 | 20 | €19.50 | €19.50 |
| Benson & Hedges Gold 20 | 20 | €19.50 | €19.50 |
| Benson & Hedges Special Filter King 20 | 20 | €19.50 | €19.50 |
| Rothmans Original 20 | 20 | €19.70 | €19.70 |
| Mayfair Superkings Original 20 | 20 | 17.75 € | 17.75 € |
| Mayfair Smooth King Size 20 | 20 | 17.75 € | 17.75 € |
| Pall Mall Flow Red Superkings 20 | 20 | €17.50 | €17.50 |
| Pall Mall Flow Blue 20 | 20 | €17.50 | €17.50 |
| Dunhill International 20 | 20 | €19.70 | €19.70 |
Why are cigarettes so expensive in Ireland?
Prices in Ireland are heavily influenced by taxation. Revenue states that, effective October 8, 2025, the Tobacco Products Tax on cigarettes will amount to €483.50 per thousand, plus 8.78% of the retail price, with a minimum of €533.99 per thousand if this calculation results in a higher amount. Cigarettes are also subject to VAT at the standard rate. The combination of these taxes explains Ireland’s very high ranking in European comparisons.
The shelf price, therefore, does not depend solely on the brand. The package size, product line, number of cigarettes, tax policies, and the retailer’s strategy can all affect the final price. This is why two products from the same brand may differ by several units in price.
How much does a pack a day cost over the course of a year?
At a rate of one pack per day at the average price in our sample (€18.77), the theoretical cost over twelve months would be approximately €6,852.87. Over ten years, even without factoring in future price increases, the total would exceed €68,528.75.
This calculation isn’t meant to make you feel guilty. It simply helps put into perspective a daily expense that sometimes seems small when viewed one pack at a time, but takes on a whole new scale when viewed over the course of a year.
Compare prices without losing sight of what matters most
Comparing prices across countries is useful for understanding tobacco taxation and costs, but a cheaper pack does not reduce addiction or the risks associated with smoking. The expense remains a recurring one, and any savings made at the time of purchase can quickly be offset by continued consumption.
For someone who wants to quit, established smoking cessation methods, support from a healthcare professional, and treatments tailored to addiction remain the standard options. MyLaserTabac also offers support through laser auricular reflexology. This approach is non-invasive, and results may vary from person to person; it does not guarantee success.