Cigarette Prices in Austria in 2026: Prices by Brand and a Comparison with France

Updated: July 26, 2026 |

The price of cigarettes in Austria is significantly lower than in France. Official guidelines published in 2026 on the Austrian EVI portal set the retail price per cigarette. For a standard 20-cigarette pack, prices typically range from €6.20 to €7.20. By comparison, many 20-cigarette packs in France sell for between €12.50 and €14.50, depending on the brand. This difference is primarily due to taxation, public health policy, and manufacturers’ pricing strategies. The amounts shown below were calculated based on the official unit prices in effect in February, March, and April 2026.

What is the average price of a pack of cigarettes in Austria?

In the sample reviewed, the price—whether converted or directly expressed in euros—ranges from €6.20 to €7.20, with an average of approximately €6.59. These differences stem from brand positioning, pack sizes, and national tax policies. However, a cheaper pack does not reduce either the dependence on tobacco or the health costs associated with smoking.

Table of Cigarette Prices in Austria

The prices below are editable and search engine-friendly. The French comparisons are indicative references based on the official product classification in effect as of June 1, 2026; when no exact equivalent exists in France, a comparable product line has been used.

Are cigarettes cheaper in Austria than in France?

Yes, for most of the products examined, the price is lower than the comparable French price. The average price difference in the sample is approximately €6.41 per pack in Austria’s favor. However, it is important to compare packages of the same size. A pack of 25 or 26 cigarettes cannot be directly compared to a French pack of 20 without adjusting the price to a comparable basis.

This difference should not be interpreted as a recommendation to buy. Travel costs, potential customs duties, and—above all—the ongoing expense of smoking quickly offset the apparent savings. For a smoker who smokes one pack a day, even a pack that costs €8 amounts to €2,920 a year.

Why do prices vary between France and Austria?

The final price is determined by several factors: excise taxes, VAT, public health policy, manufacturers’ business strategies, purchasing power, and market structure. France implements a pricing policy strongly geared toward reducing smoking. Other countries maintain lower tax rates, which creates sometimes dramatic differences between two comparable products.

Price increases may encourage some smokers to cut back, but they are not always enough to treat addiction. Habit, stress, social factors, and the craving for nicotine continue to play a major role.

Can you bring cigarettes back to France from Austria?

Austria is a member of the European Union. French customs authorities use guideline thresholds to determine whether transported goods are for personal use. The 800-cigarette threshold is often cited, but it is not an absolute rule and does not apply to purchases made for others or for commercial purposes. Supporting documentation and the circumstances of the transport may be examined.

Since customs regulations are subject to change, it is essential to consult official information before departure. Transporting goods on behalf of a third party, reselling them, or failing to provide proof of personal use may result in inspections and penalties.

Buying cheaper tobacco doesn’t reduce the actual cost of tobacco

The price of a pack is only part of the cost. Smoking can affect cardiovascular, respiratory, and oral health, reduce physical capacity, and increase indirect costs. In the long run, looking for a cheaper pack often amounts to prolonging a recurring expense rather than solving the problem.

A simple exercise is to multiply your daily spending by 365. At €10 per day, your annual budget comes to €3,650. Over ten years, that amounts to €36,500—and that’s without even factoring in future price increases. This projection can serve as a concrete wake-up call to consider quitting.

What if this comparison were the catalyst for quitting?

Comparing cigarette prices across countries shows just how much of a long-term burden tobacco places on a household budget. The real way to save money isn’t to buy cigarettes elsewhere, but to gradually break the habit.

MyLaserTabac supports motivated individuals who want to quit smoking through laser auriculotherapy. This gentle, non-invasive, and painless approach is based on the stimulation of specific ear points. It is offered as a complementary support method: results may vary from person to person, and no results can be guaranteed.

The network also provides support for other addiction and compulsive behavior issues, including alcohol, cannabis, sugar, and stress management. For personalized support, contact your nearest MyLaserTabac center.

Tips for Reading a Price Chart Correctly

• Check the date the rates were updated.
• Compare the same number of cigarettes.
• Identify the exact version of the brand.
• Check the exchange rate when the currency is not the euro.
• Distinguish between the official price, the promotional price, and the parallel market.
• Check customs regulations before any trip.

SEO FAQ

How much does a pack of cigarettes cost in Austria?

In the sample reviewed, the price ranges from €6.20 to €7.20 in euro equivalent.

Are cigarettes cheaper in Austria than in France?

In most of the products examined, yes, but the difference depends on the brand and packaging.

Why do prices vary by brand?

Taxes, market positioning, product format, and manufacturers’ strategies all influence the final price.

Are the prices the same at all stores?

Not always. There may be differences—particularly in Switzerland—between online and in-store prices.

Can you buy tobacco abroad for a loved one?

Transporting goods for others may be considered commercial activity. You must comply with customs regulations and ensure the goods are for personal use.

How can I quit instead of looking for cheaper cigarettes?

Medical, smoking cessation, or complementary care can help. MyLaserTabac offers laser auriculotherapy to support smoking cessation.

Conclusion

The price of cigarettes in Austria remains generally lower than in France for many brands, but this difference doesn’t make tobacco a bargain. Prices fluctuate, shipping regulations must be followed, and the annual cost remains high. The most sustainable solution is still to quit. Would you like this comparison to be a turning point for you? Contact your nearest MyLaserTabac center to learn more about our support services.